Privacy Policy

Last updated: April 2026

BuySmart SG ("we", "us", or "our") operates the website buysmartsg.com. This Privacy Policy explains how we collect, use, and protect information when you visit our site.

1. Information We Collect

We collect the following types of information:

• Usage data: Pages visited, time spent, browser type, device type, and IP address — collected automatically via server logs and Google Analytics.
• Cookies: Small files stored on your device to improve site experience and track affiliate referrals.
• Click data: When you click affiliate links, the destination platform (Shopee or Lazada) may track your purchase activity to attribute commissions to us.

We do not collect your name, email address, or payment information directly. We do not require account registration.

2. How We Use Your Information

• To analyse site performance and improve content quality
• To track affiliate link performance and earn commissions
• To serve relevant advertisements via Google AdSense
• To comply with legal obligations

3. Google AdSense & Advertising

We use Google AdSense to display advertisements. Google may use cookies to serve ads based on your prior visits to our site and other websites. You can opt out of personalised advertising by visiting Google Ads Settings.

4. Affiliate Links

Our site contains affiliate links to Shopee and Lazada Singapore via the Involve Asia affiliate network. When you click these links, a cookie is placed on your device to track any resulting purchases. Please refer to our Affiliate Disclosure for full details.

5. Cookies

We use the following cookies:

• Analytics cookies: Google Analytics to understand site traffic
• Advertising cookies: Google AdSense for ad personalisation
• Affiliate cookies: Involve Asia tracking cookies (30-day duration)

You can control cookies through your browser settings. Disabling cookies may affect some site functionality.

6. Third-Party Services

We share data with the following third parties:

• Google Analytics — website traffic analysis
• Google AdSense — advertising platform
• Involve Asia — affiliate marketing network
• Shopee Singapore — e-commerce platform
• Lazada Singapore — e-commerce platform

Each third party has their own privacy policy governing their data practices.

7. Data Retention

Server logs are retained for up to 30 days. Analytics data is retained per Google Analytics default settings (26 months). We do not store personal data beyond what is required for site operation.

8. Your Rights (PDPA Singapore)

Under Singapore's Personal Data Protection Act (PDPA), you have the right to:

• Access personal data we hold about you
• Correct inaccurate personal data
• Withdraw consent for data collection

To exercise these rights, contact us at: [email protected]

9. Children's Privacy

Our website is not directed at children under 13 years of age. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of the site constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy, please contact us at: [email protected]